STRIDE AND STROKE & SPLASH UNDERWATER IMAGING – ZEPHYRE GROUP, INC.
Booth Number: A11 – A14
In 2010, the company decided to diversify further into a premium brand and specialty line for active lifestyle sports. We expanded into a diverse sport range focused around core lifestyle sport categories of scuba diving, snorkeling, surf & wake, running, stand-up paddle, and swim-bike-run.
The product profiles provided value, prestige, practicality and convenience targeting AB+ active lifestyle for both local, expatriate and tourists.